Gone are the days when passengers were content with a simple in-flight magazine or the occasional movie playing on a small screen. With the rise of streaming platforms, passengers are now accustomed to having access to an almost endless variety of content, all tailored to their specific preferences. Passengers now expect access to an extensive range of films, TV shows, music, games, and even interactive experiences. The shift toward personalized, engaging content is a direct response to the changing needs and desires of the traveling public. Embracing this demand is Thai Airways. The company is strategically enhancing its inflight entertainment (IFE) offerings through a strong partnership with the content service provider Images In Motion (IIM). This has played a key role in elevating Thai Airways’ inflight entertainment experience. Mr. Kittiphong Sansomboon, Chief Commercial Officer at Thai Airways, says, “For us, it’s not just about offering a service, but about fostering connections. We offer a rich and diverse range of content, embracing everything from Hollywood blockbusters to a spectrum of international films across various genres and languages.” Under his guidance, the airline has taken significant steps to revamp its entertainment strategy, creating a seamless and personalized experience for its passengers. This effort aligns with its broader mission to become a high-quality, full-service carrier that blends technological innovation with the warmth and tradition of Thailand’s hospitality. Mr. Sansomboon, in his role, emphasizes that the ultimate goal is to provide a diverse and engaging experience that resonates with the varied global traveler base. A Global Approach to Content Curation One of the most significant changes Thai Airways has made is its approach to inflight content. While many airlines focus primarily on Hollywood films and domestic productions, Thai Airways has expanded its offerings to include a broad spectrum of content that caters to its international passengers. “An airline like Thai Airways, even though we are based in Thailand, must cater to a wide range of passengers traveling from all corners of the globe,” Mr. Sansomboon explains. “We understand that passengers could be from anywhere—business travelers from Europe, tourists from the US, or vacationers from Asia—and they all have different tastes in entertainment.”