SURE-FIRE

SURE-FIRE is a leading provider of high-performing cables and wires in the electronic industry that are both reliable and affordable. The electronics manufacturer supplies various audio/video cables to electronics companies worldwide and with evolution of internet appliances over time, it has expanded its product line and is currently recognised as a reputable solution provider of cables and wires for audio/video and data transmission.

True to its meaning, SURE-FIRE’s name reflects its commitment to delivering cables and wires that are certain to be successful and effective for any electrical interconnection project across various industries. Its ability to develop products with consistent and unique attributes has helped it forge strong and long-lasting partnerships with renowned global clients.

SURE-FIRE’s talented team of engineers and technicians work closely to design and develop a range of audio/video and data transmission cables like HDMI, USB, DisplayPort, and wire harnesses that meet the dynamic interconnecting needs of customers. The company also has a dedicated team of professionals responsible for conducting strict quality control and testing procedures to ensure all products meet the highest standards before they are shipped to customers.

“We work closely with our clients to understand their specific requirements and the environment where the cable or harness will be used and tailor our solutions to meet their needs fully,” says Rick Foringer, Manager, Americas, SURE-FIRE.

SURE-FIRE’s cables, characterised by their lightweight nature and high-speed data transmission capabilities, have helped the company position itself as a reliable provider of interconnection cable solutions in the commercial and military aerospace industry. Jets, general aviation aircraft, fixed-wing, rotary-wing, and unmanned vehicles efficaciously use its interconnecting cables, point-to-point wires, RF cables, and power cords due to their stability in signal transmission and resilience in low temperatures. In addition, the company also helps plan and provide embedded system cable solutions considering client needs and provides tailored solutions for counterpart requests for aircraft interiors and in-flight entertainment.

From initial designing to in-house manufacturing and product validation services, SURE-FIRE’s core competencies have enabled it to serve tier-one clients globally and meet their unique demands in the field of interconnecting solutions. In one such noteworthy instance of collaboration, SURE-FIRE rose to the challenge when a customer struggled to find a cable with a large enough bend radius to accommodate in a confined location. It engaged closely with them to determine their particular needs and customised a high bend-radius cable that proved suitable for application in the situation at hand.
Sure-Fire maintains a comprehensive inventory of high-performance wires and cables that have various applications in sectors like aerospace and defence, medical, industrial automation, and consumer electronics, to mention a few. Its skilled engineers and operators promptly meet clients’ stringent and pressing expectations while keeping quality, dependability, and exceptional customer service as the top priorities. Employing over 500 employees worldwide, Sure-Fire has grown, adapted, and utilised various interconnection technologies for numerous cutting-edge solutions.